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Magic making New York debut this September

By Kristopher Fraser

May 26, 2021


Image: findfashionevents.com

Informa Markets Fashion, host to fashion trade events including, Magic, Coterie, Project, and Sourcing at Magic, will be debuting a new, twice-annual women’s and children’s East Coast market event, Magic New York. Serving new and differentiated market segments from Magic’s flagship event in Las Vegas, this event will also feature brands previously available at Fame, Moda, Children’s Club and Sole Commerce.

Making its New York debut as part of Informa Markets Fashion’s event portfolio evolution, Magic New York will take place from September 19 to 21, 2021 at the Jacob Javits Center and at the same time as the flagship Coterie event. Magic New York will feature a cohesively merchandised collection of apparel, footwear, and accessories brands on “Level 1” of the convention center. As the new home for brands previously included within Fame, Moda, Sole Commerce and Children’s Club, the event will showcase a variety of categories, such as young contemporary, sportswear, trend, footwear, accessories, and children’s, as well as the introduction of a new onsite curation, “emerging designers.” With this new category assortment and market segment of brands now available on the East Coast, Magics expansion into this key market will provide retailers with broadened opportunities to discover new brands and products as well as increased avenues to explore and expand private label options at lower minimums. For brands, this new market opportunity during a key buying season provides unparalleled access to a larger audience of retail buyers to open new accounts and expand into new territories. Further bringing Magic’s famed draw of prominent industry figures, such as celebrities, influencers, stylists, and media, the event will feature curated activations and networking events, as well as educational sessions featuring notable industry thought leaders, relevant for both startups and established businesses.

“Presenting a focused edition of our flagship Las Vegas event in a new, key market is part of our aim to generate more diverse avenues of connection and commerce for our community,” said Jordan Rudow, vice president of events at Magic, in a statement. “While offering the same comprehensive selection of brands and categories previously showcased at our New York based events, Magic’s expansion and new home in the New York market will gather a larger cross-section of the industry, giving our buyers the ability to shop a wider selection of brands and at a variety of price points.”

Magic’s previously announced flagship event, Magic Las Vegas will return on August 9 to 11 at the Las Vegas Convention Center. Joined by sister events, Project Las Vegas, the contemporary men’s and women’s market event, along with Sourcing at Magic, the sourcing and supply chain market event, these three co-located events create one of the largest, most comprehensive marketplaces in the United States.Magic making New York debut this September