Target is starting 2020 off ready to prepare consumers for health and fitness New Year's resolutions. The American retailer has announced a new private label brand for activewear and sporting goods. Called All In Motion, Target's new line was created using feedback from over 15,000 shoppers, and offers […]

Jimmy Choo is stepping up its fragrance game. As the brand has already carved out their niche in the world of women's and men's footwear, fragrances are their next frontier. The latest addition to the brand's fragrance collection is Urban Hero, a new men's fragrance. The new fragrance was inspired by […]

Jacquemus is joining the train of shows going co-ed for Fashion Week. The brand has announced that this Paris Fashion Week Men's they will be showing both their men's and women's ready-to-wear collections. Jacquemus launched it men's line in 2018 and has shown the collections separately until now, except […]

BACKGROUND In an industry where a T-shirt can cost as little as five or as much as 500 euros, perception plays a role that should not be underestimated. The image of Berlin Fashion Week and the role of the German capital in the fashion world seem to have especially suffered over the past years. But […]

Outerwear brand K-Way, known for its waterproof jackets, took to the catwalk for the first time during Pitti Immagine Uomo 97 to celebrate its “consolidated re-launch”. K-Way, now part of Turin-based BasicNet Group since 2004, showcased what it described as “the evolution of a contemporary icon” with […]

Virgil Abloh’s Off-White has launched a special capsule ‘Lunar New Year’ collection to celebrate the upcoming year of the rat. The collection features both menswear and womenswear ready-to-wear and accessories adorned with this year’s zodiac symbol on T-shirts, long-sleeve sweatshirts, bags and hats. […]

Global fashion search platform Lyst has released its latest report, this time focusing on one of the largest growing trends of the decade: activewear. Titled “The State of Fitness Fashion,” the report comprises of information Lyst gathered from the online shopping behavior—which consists of searching, […]

Founder and president of global public relations company Black Frame Brian Phillips—who was once the protégé of designer Hedi Slimane—is shutting down the brand he launched in 2004. The art and fashion PR firm boasts a variety of name brand including Rodarte, Nike, Converse, Opening Ceremony, and more. […]

Los Angeles-based brand Ookioh is launching into wholesale with Urban Outfitters. According to an announcement from the brand, the sustainable swimwear brand—which has been working off of the direct-to-consumer business model until now—felt that this partnership, which will make the brand available […]

Indigenous Mexican designer Alberto Gómez López is set to show at New York Fashion Week on February 2. The Mexican fashion designer and weaver from the chiapas region rose to prominence after appearing in a documentary from the charity Deutsche Menschenrechtskoordination Mexiko. The 31-year-old designer […]

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