Direct-to-consumer eyewear brand Warby Parker—which just announced the launch of its contacts brand, Scout—is adding another launch under its belt. Partnering with late-night talk show host Jimmy Fallon, Warby Parker has created a new and innovative style: Spinnies. According to an announcement from […]

Rent the Runway—the American company that pioneered clothing and accessories rentals for the digital age—has partnered with W Hotels to bring a new approach to the way women pack (or don’t pack) for travel. Launching on Dec. 5, the apparel rental company will be launching the RTR Closet Concierge service […]

Swedish sportswear brand Björn Borg is launching a global collaboration with actor and Altered Carbon star Joel Kinnaman. The long-term collaboration, which will include campaigns and messages in paid as well as owned channels, will feature Kinnaman as the new global face of all product categories spanning […]

The East Coast and the West Coast of the United States have always been compared whether in terms of lifestyle or most notably in popular culture-from hip hop to films. In fashion, it is no different that the two cities are the top destinations for professionals looking to work in the American fashion […]

American colour authority Pantone has chosen “solid and dependable” Classic Blue as its colour of the year for 2020, as it is a colour that offers a “reassuring presence instilling calm, confidence, and connection”. This isn’t the first time blue has been chosen as colour of the year, in 2000, Cerulean […]

20 years ago, Philipp Plein began to make a name for himself in the world of fashion. The designer started off with his blinged out, hip-hop inspired clothing, and now he is making his entry into the world of fragrances. Plein had always planned on making fragrances a part of his company, and has he […]

The Upside has launched its first sustainable capsule collection, which includes 12 unique activewear and beach styles made with organic cotton and recycled fabrications. Fabrics include recycled polyamide (nylon) made from landfill and oceans waste, as well as, organic cotton made from non-genetically […]

Levi's has launched a handmade denim accessories collection in partnership with Cooperative Porto Alegre, a non-profit organization that provides job training for vulnerable people, including the homeless, refugees and asylum seekers. The Levi’s x Coop Porto Alegre capsule collection, which will be […]

INTERVIEW How glamorous is a job in fashion really? Jobs in the fashion industry can be fascinating, but what hard work goes into them? That's why FashionUnited takes a look behind the scenes - sometimes literally - at interesting jobs in the industry. FashionUnited spoke to Christine Boland, who has […]

American mattress company Serta is bringing its expertise in strength, resiliency, comfort, and more to footwear in a new collaboration. The brand has partnered with hip-hop musician, producer and designer DJ Clark Kent to create a limited-edition sneaker that features its iComfort by Serta UltraCold […]

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