Apex Global Brands' subsidiary Hi-Tec Sports will be launching a new patent pending ‘Venture Series’ of performance apparel in collaboration with Tharanco Lifestyles. The initial range, which will include built-in face masks, will launch nationally this fall and be available to purchase on Hi-Tec’s […]

British luxury label Burberry has taken another step forward in its digital push through the simultaneous launch of a new TB Summer Monogram multidimensional campaign and its third game. The campaign video is set in a dreamlike CGI geometric world inhabited by four CGI characters, one of which is Kendall […]

While over 400,000 people have been infected with Covid-19, Africa is still far from the high case numbers that have been recorded internationally. Despite this, the lockdown period has impacted local economies and pushed the fashion industry to learn how to reinvent itself in order to meet the needs […]

British heritage brand Belstaff has been named the official outfitter to Ineos Automotive’s new forthcoming, 4x4 vehicle named the Grenadier, which has been designed to be capable, durable and reliable while handling the world’s harshest environments. Full details of the partnership are to be unveiled […]

Denim lifestyle brand has launched special edition reusable non-surgical face masks benefitting New York-based non-profit organization Homes for the Homeless. For every bundle sold, Mavi will donate a bundle to Homes for Homeless to help the organization continue its mission of supporting families experiencing […]

Although Paris Couture Week is going digital, Schiaparelli will not be participating. Instead, the luxury will be be presenting a short film featuring a short film of creative director Daniel Rosenberry sketching outfits during quarantine in New York City. Schiaparelli isn't letting those designs go […]

Vans is the latest in a growing list of fashion brands to boycott Facebook over concerns it is not doing enough to censor hate speech across its platforms. The VF Corporation-owned brand said it has pulled its ad investment from Facebook and Instagram - which is also owned by Facebook - for the month […]

IAF is launching its ‘CO₂ improve’ initiative today, aiming to help the worldwide fashion & lifestyle community to do better when it comes to CO₂ emissions through fashion logistics. Han Bekke, IAF chairman explains: ‘Fashion supply chains cover the globe so the logistical operations in the fashion […]

Fast-fashion e-tailer PrettyLittleThing has collaborated with Australian-based creative agency, Komodo, to shoot its new campaign entirely using drones, in what it is calling the future of fashion shoots in a Covid-19 world. The coronavirus pandemic has led to brands needing to find new creative ways […]

Italian fashion house Gucci has unveiled the first collection from its circular lines, Gucci Off The Grid, which has been designed by creative director Alessandro Michele using recycled, organic, bio-based and sustainably sourced materials. The collection, which will be exclusively sold on Farfetch […]




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