Visual AI start-up Syte is partnering with Farfetch to power its new in-app visual search feature on iOS, as part of the luxury retail platform’s strategy to implement new technologies to enhance customer experience. The new ‘See it, Snap it, Shop it’ feature within the Farfetch app aims to help customers […]

On the heels of the revelations that Cambridge Analytica used the fashion preferences of Facebook users to manipulate them politically, with sets of data revealing that Vogue readers and Abercrombie & Fitch shoppers were considered to be more liberal and open-minded than customers who liked Wrangler, […]

Size inclusivity in womenswear apparel is expanding, yet the growing activewear sector still seems to be behind the curve, despite its growth. As the so-called “Goop effect” brought on by Gwyneth Paltrow’s lifestyle site piqued consumer interest in discovering wellness trends and health-focused options, […]

INTERVIEWLeather has defined Jean-Claude Jitrois’ career. Worn by the likes of Brigitte Bardot, Elton John, Cher, Yoko Ono and Stéphanie de Monaco, to name but a few, his eponymous label has helped to show the world that leather can be sophisticated and versatile. So much so that he was knighted in […]

Kering is working towards advancing its sustainable measures. The global luxury group, which encompasses brands including Gucci, Saint Laurent and Balenciaga, has become a frontier founder in a new initiative facilitated by charitable ecological organization, The Savory Institute. This new collaboration […]

2018 has been an eventful year for the H&M Group. While the conglomerate had a rough start with a profit drop of almost 60 percent in Q1, sales picked up gradually, and the year ended with a successful collaboration with Moschino. However, the group is streamlining its business, having announced last […]

Every Friday, FashionUnited selects the most interesting reads about the fashion industry published across US and international news outlets. Here’s what you may have missed: The importance of fashion for political protests Protesters wearing yellow vests have taken France by storm since November. Initially […]

Not everyone heralded Chanel's decision to ban exotic skin from its future collections. An Op-Ed by several Chairs of the International Union for Conservation of Nature, IUCN, argued that banning reptile skins will not save any species. "In our opinion, as leaders within the world’s largest and oldest […]

In what has now become a viral campaign, premium plus size retailer Navabi has tackled lingerie brand Victoria’s Secret. Outraged by its CMO publicly stating that no one is interesting in seeing plus size women wearing lingerie, Navabi put together its tongue-in-cheek answer in a spontaneously produced […]

NYC - Living Coral. That’s the name of the color Pantone predicts will be seen everywhere in 2019. Defined by the company as “an animating and life-affirming shade of orange with a golden undertone”, the color was chosen as a reminder of the importance of coral reefs. “We get energy from nature. Just […]




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