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David's Bridal expands categories

By Kristopher Fraser

Jul 30, 2021


Image: David's Bridal

David’s Bridal, a bridal and special occasion retailer, has expanded into new categories including additional bridal bridesmaids collections, other special occasion dresses, accessories, and newly launched lingerie within its exclusive Galina Signature brand. David’s Bridal leveraged its unique vertical supply chain to respond quickly to trends and deliver an expanded collection of its premier label to provide a vast assortment of product offerings for customers.

The newly expanded Galina Signature collection includes styles for the bride, her bridesmaids and guests, accessories, and lingerie. Included in this expansion is the launch of the Galina Signature Bridesmaids collection. This line features high-shine fabrics, plunging necklines, and an exclusive color assortment. David’s Bridal recently unveiled the exclusive Galina Signature Lingerie line as well. The new line features 15 unique styles under 40 dollars in sizes ranging from small to 2X.

The retailer has also expanded its existing bridal, occasion, and accessories lines that are only available at David’s Bridal. As for accessories, the latest expansion includes shoes, handbags and jewelry. Details include bold beadwork and shiny fabrics.

“Our Galina Signature newness is #stunning,” said Nancy Viall, chief merchandising officer of David’s Bridal, in a statement. “Our Galina Signature brides are sexy, bold, and confident and our design team has spent months refining every detail of this collection to achieve that signature look. We are thrilled to be able to deliver our customers exactly what they want with a unique and stylish collection exclusive to David’s Bridal. With vast options in luxe fabrics, show-stopping styles, exclusive colors and all sizes—this Galina Signature collection is unlike any other.”

The expanded collection is now available in all 300 retail locations and online at DavidsBridal.com. Galina Signature is just one of five exclusive labels for David’s Bridal.

The announcement of the expanded Galina Signature collection is the latest advancement in the transformation for David’s Bridal. The bridal retailer is working on initiatives to expand their customer base including the launch of Diamond, growing their loyalty program, which currently has over 500,000 members, and growing their new YouTube Live channel with 24/7 wedding videos.