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David's Bridal launches Little White Dress Boutique

By Kristopher Fraser

Feb 24, 2021

David’s Bridal has launched Little White Dress Boutique, the newest collection from their exclusive DB Studio brand. The launch of the Little White Dress Boutique is the latest in David’s Bridal’s response to the changing consumer landscape for wedding events.

The new collection of ready-to-wear dresses provide brides with more casual styles showcasing a range of trends to be worn for small ceremonies and backyard weddings, as well as for events surrounding the big day including bachelorette parties, bridal showers, and rehearsal dinners. This collection offers details including an array of lengths and alternative silhouettes crafted with a breadth of fabrics, contrast lining colors, special hemline details, and diverse sleeve options.

“A key focus for us this year has been on reimagining our brand architecture and exploring niche opportunities to expand our product offering to our customers,” said Nancy Viall, chief merchandising officer at David’s Bridal, in a statement. “We are seeing many brides opt for smaller, more intimate and casual weddings. The intricate details and versatility of this collection are as unique as each one of our brides. We have carefully curated this Little White Dress boutique to help brides find the perfect wedding wardrobe for all event types.”

The collection will be carried in all 300 David’s Bridal retail store locations and online with select styles available to view in 3D and augmented reality. Opening at 90 dollars, this positions David’s Bridal as a highly affordable wedding dress retailer. This Little White Dress offer a more modern take classic wedding dress, a signature trait of their exclusive DB Studio brand. Additionally, with the recent launch of Diamond, David’s industry leading loyalty program, brides can earn Diamond points towards a free honeymoon with any little white dress purchase. 

The announcement of the Little White Dress collection is the latest advancement in the strategic transformation for David’s Bridal who has most recently unveiled additional innovative solutions to better serve their customer including their asset acquisition of premier online wedding destination, Rustic Wedding Chic, the launch of 3D and AR technologies on their website, their partnership with after-pay program Affirm, and their Virtual Stylist and Appointment Experience.

photo: courtesy of David’s Bridal