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Ganni pop-up at Nordstrom NYC flagship store

By Tess Stenzel

Mar 31, 2021

Danish fashion brand Ganni will be launching a month-long pop-up shop installation starting March 29, at department store retailer Nordstrom’s New York City flagship store.

The pop-up includes events and activities for customers while being able to shop Ganni’s spring 2021 collection, including clothing, shoes, accessories, and handbags, which consist of 62 percent of the products made with recycled, organic, and certified materials.

To celebrate the partnership further, Ganni will be releasing three exclusive smiley-face hoodies for Nordstrom made from certified recycled polyester and organic cotton.

Nordstrom customers are invited to learn more about Ganni and its sustainability efforts through the immersive in-store experience. Each week will feature new programs that highlight the brand’s values: rediscover, recycle, repair and rewear.

Additionally, Ganni will be curating a guide to discover and highlighted cool hangouts and things to do in New York City in collaboration with a New York-based model and photographer, Carlotta Kohl.

Ganni will also offer in-store repairs and a customization station hosted by NYC artist Hayley Blomquist. Customers are invited to bring their new or old Ganni items for repair or have them customized with exclusive Ganni patches, all free of charge.

Images: Nordstrom Press