Keep Innovating. The PREMIUM app and its brand match tool: the   easy way to plan your perfect visit

Trade shows can be quite demanding on visitors and exhibitors both physically and in terms of organisational stress – particularly when temperatures climb above 30°C. To make it easier for exhibitors, visitors and media representatives to find their way around the exhibition halls and to get the most out of their visit, PREMIUM is now offering a clever brand match tool available via app.

The app is straightforward to use and along with a complete list of brands, together with their stand location, includes a mobile map of the halls, an overview of all events and, what’s more, a detailed Berlin city guide, featuring the best places to stay, eat and shop – a feature that will come in handy even once the show has finished. The brand match tool will make it easier for visitors to find the right brands to suit their portfolio and to discover new labels that they might otherwise have missed.

The technology is so straightforward and yet so clever. Visitors simply scan their PREMIUM ticket and the app will recognise them, displaying a welcome screen with their name. The app is instantly ready to use. It will guide users through the maze of exhibitors with just four simple questions: are you looking for menswear or womenswear? High- or low-end fashion? Bohemian chic or sportswear? What are your favourite brands? It uses this data to create a brand matrix which suggests brands, displaying their location and a link to their website so users can get a taste of the collection.

The app is available to download now via