- Danielle Wightman-Stone |
Swimwear brand Orlebar Brown has teamed up with Italian fashion label Emilio Pucci on a 20-piece capsule collection for men and women for spring 2015.
Featuring heavily patterned items and vibrant colours, drawing inspiration from Riviera glamour, the collection includes tailored swim shorts with small, tightly-formatted geometric pattern detailing from the Emilio Pucci archives, dating back to the 1960's and 70's, as well as classic Orlebar Brown Bulldog, mid-length swim shorts for men and Whippet shorts for women.
The collection also includes a line of sporty long-sleeved rash guards for men and women, featuring the same iconic prints. All pieces feature the swimwear brand’s signature details, tailored cut, zip front closure, back darts and zip back pocket.
Commenting on the collaboration, Adam Brown, founder of Orlebar Brown, said: “Some prints date. A Pucci print never does. In fact, this collaboration is very much of the moment – print has moved from being quintessentially a female staple to becoming an accepted part of the stylish man’s wardrobe. We’re delighted to continue to play our part in that transformation and to push the boundaries within men’s fashion.”
Laudomia Pucci, CEO of Emilio Pucci, added: “My father was the first designer to do resort wear, but a lot of people don’t realise that he had a great menswear following in this category back in the 1970s. It’s a perfect time for us to return to that sunny men’s segment and we’ve found the perfect partner in Orlebar Brown. They are just as obsessed with colour, fit and quality as we are.”
The collection is available from both brands' e-commerce sites and in stores worldwide, and prices start from 195 pounds.