Smartrac, a global leader in RFID technology, is continuing to innovate authentication and retail for brands through their RFID tags. Their latest RFID tag offerings not only help brands fight counterfeiting efforts through the authentication process, but also helps retailers engage consumers by allowing […]

Twix, the candy bar brand owned by Mars Corporation, is celebrating the launch of its Cookies & Cream version by dipping its toes into sneakerhead culture. The brand has partnered with The Shoe Surgeon, the Los Angeles-based collective making custom shoes, to create a pair of sneakers inspired by the […]

Sustainable fashion and lifestyle brand Frank And Oak has introduced a new, waste-reducing production method into its practices. The program, which is called Circular denim, incorporates recycled denim fabrics into its denim assortment. According to a press release, this new sustainable process utilizes […]

Montreal-based fashion and lifestyle brand Frank And Oak has announced new 2022 sustainability goals which include offsetting greenhouse gasses and eliminating virgin plastics and polyesters. The brand, which received B-Corp certification in September, said it hopes to reduce its impact on the planet […]

American fashion brand J.Crew is expanding further into sneakers with the latest launch from its collaboration with New Balance. With the New Balance x J.Crew collaboration, the two labels have found the sweet spot where fashion and function intersect. Working with the iconic footwear brand, J.Crew […]

Contemporary fashion label Kenzo has unveiled a new logo as it looks to “write a new chapter in its history” with the arrival of Portuguese designer Felipe Oliveira Baptista as its new creative director. The newly updated Kenzo logo has been designed ahead of Baptista’s first collection for the label, […]

Misspent youth is the time when one is young, doing things that are not considered wise, or proper. Read: fun. Raf Simons’ obsession with youth and capturing its lost spirit has been a key narrative of his work, and his emotional show on the opening day of Paris Fashion Week was perhaps less a glimpse […]

Hugo Boss has launched a special capsule collection in tribute to British musician David Bowie. Entitled Hugo Loves Bowie, the capsule collection for men and women pays tribute to the late singer and his “inimitable style” offering T-shirts featuring iconic album artwork, and slogan caps in a signature […]

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