McKinsey has published new revenue estimates for the global fashion industry gripped by the coronavirus crisis. While even before the pandemic fashion leaders were on high alert with disrupted financial markets, upended supply chains, and crushed consumer demand across the globe, Covid-19 has accelerated […]

Google have become the answer to everything: our desires, wishes and wants. What are we searching for, tells a truthful story of what we are interested in right now. FashionUnited scrape the world wide web for the latest trends that you ought to know. In the category of Women's Clothing, Google Doodle […]

Victoria Beckham’s namesake fashion label has reportedly furloughed 30 staff members as part of the UK governments Covid-19 compensation scheme. The scheme sees 80 percent of employee salaries paid by the government for companies impacted by Covid-19. Victoria Beckham will reportedly pay the remaining […]

As Covid-19 continues to cause shifts in shopping behaviours due to store closures and product shortages, new data reveals that one in two consumers are now prioritising availability over quality, price or brand when making purchases. Shoppers now prioritise availability, then price, then quality, whereas […]

H&M has just announced a collaboration with London-based luxury pyjama brand Desmond & Dempsey. The collection, which will be available for purchase on April 23, includes dresses, kaftans and other warm weather essentials, and will be Desmond & Dempsey’s first foray into daywear. “We are thrilled to […]

In the last decade, sustainability in fashion has evolved from niche to trend and onward to global imperative. It has become the industry’s favorite buzzword while infiltrating customers’ vocabulary, corporate social responsibility strategies. and headlines of articles in mainstream publications including […]

Trendstop invites FashionUnited readers to a complimentary online session aimed at helping fashion professionals navigate the current climate. Covering actionable topics, from how consumer demands and product expectations will evolve to building trend awareness when you’re not able to travel, and case […]

Womenswear brand Baukjen and maternity label Isabella Oliver have partnered with one of their Portuguese manufacturers to make non-medical masks for personal use during the Covid-19 pandemic. The sustainably conscious online womenswear and maternity wear brands are working with Vermis, one of their […]

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