Los Angeles - Japanese brand Uniqlo recently launched a new category for its jeans. The brand, taking influences from West Coast fashion, just introduced its Made in LA jeans this month. The innovative brand is known for its casualwear for both men’s and women’s clothing. The “Lifewear” brand offers […]

Amazon has recently upped their game in the fashion industry. The e-commerce company unveiled a new streaming show entitled “Style Code Live” in order to bring in a more direct approach advertising in a more user-friendly way. Instead of the normal approach that Amazon typically has, the new video stream […]

OPINIONThis is what went through my head when I first heard the Council of Fashion Designers of America had enlisted the help of Boston Consulting Group to deliver a “roadmap for the future” of their industry in crisis. The consultants compiled a 12-page study after having interviewed designers, retailers, […]

With the end of Paris Fashion Week comes the conclusion of the Fall/Winter 2016-17 women's catwalks, rounding up an inspiring month full of runway shows, presentations, exciting events and directional new season trends. The Trendstop trend experts have been following each and every new collection as […]

London - British retailer Marks and Spencer, along with Swedish fashion chain H&M, and denim brand Levi Strauss and Co, have been recognised as one of the World’s Most Ethical Companies by the Ethisphere Institute, an independent centre of research promoting best practices in corporate ethics and governance. […]

No stranger to barrettes, bows and beauty products, Japanese Instagram icon and model Genking is a proud flag bearer for "genderless" fashion in which young men adopt unequivocally feminine styles and challenge traditional norms. Although women around the world have taken to menswear in droves -- sporting […]

London - British fashion designer Victoria Beckham is to be honoured by amfAR, the Foundation for AIDS Research, at its second annual fundraising gala in Hong Kong later this month. The designer is being recognised for her philanthropic efforts and “exceptional contributions” to the global struggle […]

London - Fashion retailer H&M is continuing to push diversity with the announcement that Caitlyn Jenner is to become the face of its autumn/winter 2016 Sports line. The retired Olympic gold medalist, formerly known as Bruce, transition from male to female last year, and introduced Caitlyn for the first […]

It’s no surprise that the way of buying fashion has changed drastically in the past year. Aside from e-commerce taking over, smartphone apps have also become increasing more popular. Capitalizing on this new trend, Zumobi recently announced a new app in partnership with Bag Borrow or Steal in order […]

OPINION London - Realism marketing. It is a new advertising tool utilised by brands to connect with consumers who are just like 'them' by engaging in authentic communication. It began with the now infamous Dove 'Campaign for Real Beauty' back in 2004, where ads featured real women rather than airbrushed […]




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