London - Californian-based lifestyle brand Ugg has tapped British model and actress Rosie Huntington-Whiteley as its debut Global Women’s Brand Ambassador, as the brand famous for its cosy, but rather inelegant sheepskin boots, continues to hold onto relevancy within the fashion industry. Huntington-Whiteley’s […]

Outdoor apparel retailer Patagonia is to launch its sustainable initiative, which aims to encourage consumers to make their clothing last a lifetime through repairs, in Europe this spring. Named the ‘Euro Worn Wear Tour,’ the project will see the retailer make over 50 stops in five European countries […]

London - Swedish fast-fashion retailer H&M has unveiled its campaign video for the launch of its World Recycle Week. Featuring London-based artist M.I.A, the video is part of H&M’s larger campaign aiming to inspire customers to recycle their old or unwanted clothes. The fast-fashion retailer tapped […]

INTERVIEW In ultra-conservative Japan, where change often happens at a snail's pace, top catwalk model Melody Yoko Reilly believes fashion has a role to play in shifting society's attitude to race and identity. The 27-year-old, who was born in California's Redondo Beach to a Japanese mother and an American […]

New York - Apple might be a global technology conglomerate, but they had to get their hands on a slice of the fashion pie as well. Last year, they partnered with luxury label Hermes for a collaboration of their Apple Watches. Now, they are expanding their line of offerings with the French luxury label. […]

As part of their 50th anniversary, Vans is unveiling a new capsule collection inspired by their classic black-and-white checkerboard pattern. The collection features four colorways including pink and blue. The aesthetic of the shoes was intended to be very 1970s. The checkerboard is as famous for Vans […]

OVERVIEW “After ‘Anti-Fashion’ and the ‘Emancipation of Everything’ it comes down to the clothes. And it is all just about the clothes, then it has to be the starting point of us finding new ideas within clothing,” said trend forecaster and futurist Lidewij Edelkoort in her new trend presentation ‘Labour […]

From Humphrey Bogart's fedora in "Casablanca" to Harrison Ford's lucky headgear in the Indiana Jones series, Italy's Borsalino has been credited with producing some of the coolest hats in history. Michael Jackson loved them, trend-setting music star Pharrel Williams is a contemporary fan and David Bowie […]

Los Angeles - Parker Smith is added a new line to its Los Angeles-based denim brand. Appealing to an entire new audience, label Parker Smith has announced it will add a plus-size line this year. Ever since founder Mary Ellen Moschetti launched Parker Smith two years ago, her denim label had become successful […]

Online tuxedo and suit rental company Black Tux is launching their first collaboration with contemporary brand Ovadia & Sons. The New York-based designers have created a line of shirts, accessories, and suits available for preorder on the Black Tux site as of this week. “Since we’re all entrepreneurs […]




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