Victoria's Secret renames its Perfect 'Body' campaign after online backlash

US lingerie and lifestyle label has quietly renamed its Perfect 'Body' bra range after being hit with an online outcry which saw thousands of people signing a petition demanding an apology from the brand.

The slogan for Victoria's Secret now reads: “A Body for Every Body,” and can be seen on the label website. The original advertorial campaign featured toned models posing in numerous bras which promised their wearers the perfect “Body.”

However campaigners argued the slogan sent a dangerous message to women around the world, and over 28,000 people signed the petition on, which asked the label to “apologise and take responsibility for the unhealthy and damaging message that their Perfect 'Body’ campaign” sent out.

A week after the petition kicked off, Victoria's Secret has changed the name of its campaign. “Amazing news - Victoria's Secret have changed the wording on their website from the Perfect 'Body' to 'A Body For Every Body',” wrote the petition founders, students Frances Black, Gabriella Kountourides and Laura Ferris from Leeds.

“This is amazing news! We were not notified by Victoria's Secret or the press about this, we found it out ourselves. However the campaign is NOT over! We still want them to change all of the posters in their stores, apologize and pledge to not use such harmful marketing in the future. So let's keep spreading the word,” added the petitioners.

Victoria's Secret has yet to officially apologize or acknowledge the campaign and a number of posters across the UK and US are said to still bear the original slogan.





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