Louis Vuitton to bring temporary residence to SoHo

Louis Vuitton is bringing back its temporary residence to New York’s SoHo neighborhood. The new residence will open on June 30 and carry the brand’s sunglasses, jewelry, and sneakers designed by Virgil Abloh. On July 9, the store will rollout the men’s fall 2021 collection.

The exterior of the space features a purple exterior, and a gradient interior that transitions from rose to yellow then green and blue in the back of space. The installation is part of Louis Vuitton’s “Louis Vuitton: Walk in the Park”, a series of global menswear events they have planned. Louis Vuitton previously had a temporary residence in New York’s Lower East Side that proved to be very popular and Instagram worthy.

Louis Vuitton has been one of the luxury brands that has rebounded best after the global COVID-19 pandemic. In January, Reuters reported that Louis Vuitton was thriving, with booming sales in China helping contribute to the brand’s rebound.