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Poshmark to launch in India

By Kristopher Fraser

Aug 2, 2021

Retail

Image: poshmark.com

Poshmark, Inc., a social marketplace for new and secondhand style for women, men, kids, pets, and home goods is expanding to India, the second most populous country and one of the fastest-growing e-commerce markets in the world. By the end of this quarter, Poshmark’s platform will be fully operational in India. The Indian market has over 622 million active internet users and a rapidly growing base of sustainability and value-conscious consumers, particularly Gen Z and Millennials.

“Having roots deeply embedded in India, I am delighted to be bringing Poshmark to my home country,” said Manish Chandra, founder and CEO of Poshmark, in a statement. “India is an ideal fit for our unique social commerce model, both from a cultural and business perspective — India thrives in togetherness, and the country’s dynamic, youthful and inherently social culture aligns with the core value proposition of our company and community. At the same time, the market opportunity is massive and growing, as people increasingly turn to e-commerce while seeking a more socially connected and sustainable experience. We look forward to empowering Indians of all ages and backgrounds to join us in an entirely new way to shop.”

Poshmark has also appointed two new executives to support its global expansion, Sylvie De Wever, who joins as Poshmark’s first vice president and general manager of international, and Anuradha Balasubramanian, general manager of Poshmark India. Both have experience in strategic international expansion and business operations. 

Prior to joining Poshmark, De Wever was the chief operating officer of Berlin-based learning app Blinkist, led eBay expansion in emerging markets, and was the general manager of eBay Latin America. Similarly, Balasubramanian has nearly 18 years of leadership experience across the consumer, e-commerce and ed-tech sectors, where she has helped build diverse, innovative programs to drive growth. In 2012, she co-founded and launched a natural line of skin and hair care products in India and brings a vast understanding of India’s growing consumer market to Poshmark.

“We are thrilled to welcome Sylvie and Anuradha to our team and have them spearhead our move into India,” said Chandra in a statement. “This expansion is so important to me personally, and I could not be more pleased and honored to have these two on board. They will play a critical role in scaling Poshmark’s social shopping community and redefining the future of shopping around the world.”

International expansion remains one of Poshmark’s primary growth strategies. Most recently, Poshmark launched in Australia in February 2021, extending its community and model beyond North America. In May 2019, the company launched in Canada, where its community has grown to over 2.5 million Canadians who have listed half a billion dollars worth of inventory.