- Press Club |
Kaarst. Once again there will be no avoiding FOTOBODEN™ at EuroShop – The World’s No. 1 Retail Trade Fair, to be held at the Düsseldorf exhibition centre from 16 to 20 February. This is also because the Kaarst-based company will once again occupy the largest area at this trade fair: FOTOBODEN™ will be installed on over 2,000m², not only at the company’s own two stands but also at various partner stands and numerous other special areas at Messe Düsseldorf. Its first “appearance” already features at the two entrance concourses where visitors are welcomed by the trade fair’s giant key visual – custom-printed, of course, with photorealistic precision on the printable vinyl flooring. And two lecture areas of the trade fair – the “Expo+Event Stage” as well as the “Store Design Stage” – will also become real eye-catchers thanks to FOTOBODEN™.
This makes it perfectly clear: FOTOBODEN™ presents itself at EuroShop as the “allrounder” for retail, contract floors, trade fairs and events. All areas demonstrate impressively how easy it is to pull bigger crowds to exhibition stands and create a lasting impression with creative and ever-changing designs. What works at trade fairs naturally also holds true for many other applications for vinyl flooring. The material has now also been developed further for long-term usage and will be presented at EuroShop for the first time in a contract quality with up to 15 years warranty. After all – even though the creative freedom is endless and ever so versatile ranging from concrete and tiling looks to graphic patterns – one thing always stays the same: “We offer our customers an outstanding visualisation of their own, personal dream design,” says Timo Michalik, Member of the Board at Visuals united ag and inventor of FOTOBODEN™. He adds: “This is the only way to capture people’s imagination with the company’s storytelling already from a distance and to increase footfall sustainably. This works in a busy exhibition hall just as well as it does in retail or at events.”
FOTOBODEN™ is a product from visuals united ag headquartered in Kaarst. The vinyl flooring is protected by a European patent and custom printable. As an advertising and decoration element it makes for higher footfall at the place of use thereby boosting retail ales. It can be used in visual merchandising at the POS and for trade fairs. Museums, TV productions as well as store design and stage building firms also use the material boasting multiple ISO and DIN (German International Norm) certifications. FOTOBODEN™ is 100% recyclable and available with a warranty up to 15 years. As a leading specialist in printed flooring visuals united ag offers design, printing and product development.