Burberry is to show it's menswear collection in London, instead of during Milan Fashion Week. The British luxury brand announced it would join the lineup at London Collections: Men, after it also moved its womenswear show from Italy to London.
Burberry will present its spring 2014 men's show on June 18 on the final day of London Collections: Men. The news helps reinforce the importance of the event which was held for the first time only a year earlier.
Burberry has been supporting London Collections: Men since its launch in June 2012, hosting events in celebration of British menswear at the brand’s Knightsbridge stores.
Christopher Bailey, Burberry chief creative officer, said: "London is the creative heart of Burberry and our global headquarters. The country's proud menswear heritage and outstanding contemporary talent give it a unique and powerful energy. It is a wonderful time to be bringing our menswear show home."
The company moved its Burberry Prorsum women’s show from Milan in 2009 and it has been one of the key dates on the London Fashion Week calendar since then.
Last season’s London Collections: Men also benefited from the inclusion of international big-hitters Alexander McQueen and Tom Ford.
Image: Burberry menswear