The big hitter of London Fashion Week is always Christopher Bailey’s Burberry show in the Kensington Garden tent, and this season was no different attracting more than 1,500 guests including a star-studded front row of Rosie Huntington-Whiteley,Clemence Posey, Kate Bosworth, Alexa Chung, and Will.I.Am.
This wasn’t just about showing the collection, which went back to the brand’s Town and Field roots with lots of tweed, but it also showed off the brands technology prowess by streaming the show live not only via its website but also to digital billboards in airports, news networks, and train stations as well as in their own stores globally, including for the first time at London's Liverpool Street station, Heathrow Terminal 5, and on giant LED screens on the facade of Burberry Beijing.
The brand also showcased the show experience through its social media communities with a live Twitter and Instagram social feed, sharing each look before the model hit the runway through animated imagery allowing followers to view the collection moments before anyone else. The luxury brand also had #Burberry trending globally after the show for the second season in a row on Twitter.
The collection featured vintage detailing of peplums and nipped in waists, as well as a lot of country-living touches with herringbone tweeds, flat caps, cord skirts with flippy hems, umbrella handles featured gold fox faces, and t-shirts with owls and dogs sketched on them.
Their trademark jackets and coats featured panels of tweed and cord, and its signature mac fabric that had bulging pockets and peplums, which were styled with elasticised belts adorned with bows and fox heads, oversized bags and laced-up stiletto boots.
Once again Burberry is selling the collection exclusively from the runway for one week until February 26, but this season it is offering the complete show experience as you can also purchase the model’s beauty looks with Burberry Beauty and Burberry Body, and the exclusive Rae Morris soundtrack through iTunes.
Images/Video: Burberry AW12