Mulberry has appointed a new chief exectuve, Frenchman Bruno Guillon, who previously worked at Hermes. Mr Guillon, who's impressive cv also lists Louis Vuitton Moet Hennessy (LVMH), will succeed current executive chairmanGodfrey Davis from March 1 next year.
He said Mulberry was a "great English brand with a unique heritage and an exceptional opportunity for growth".
Investors welcomed Mr Guillon's appointment, with Mulberry shares rising nearly 3% after the announcement.
Philip Dorgan, an analyst at brokers Panmure Gordon, said: "Mr Guillon seems to have the perfect pedigree and he certainly has a magnificent opportunity to take Mulberry on to another level."
Mr Guillon will have a tough act to follow as Mr Davis, who will continue as non-executive chairman, has been with Mulberry for 24 years and took up the top post in 2002, said the Independent.
The group, which has 86 stores and concessions worldwide, including 44 in the UK, posted a 44% increase in like-for-like retail sales in the six months to September and nearly trebled profits to £15.6 million.
Mr Guillon's global experience will be key to Mulberry's focus on international expansion, which has tapped into high demand in Asian markets.
Mulberry plans to expand its factory, The Rookery, in Chilcompton, Somerset, in a £2 million investment, which will increase the brand's manufacturing capacity by 30%.