Roger Vivier partners with Fashion Fringe

For Fashion Fringe at Covent Garden Accessories 2011 Roger Vivier is the platform’s new partner. Chaired by Roger Vivier’s Artistic Director, Bruno Frisoni, the initiative aims to discover and nurture new accessories design talent and award

them with a 6-month apprenticeship at the French fashion house Roger Vivier.

Vivier himself was born in Paris in 1907 and studied sculpture at the Beaux Art in Paris for two years before turning to shoemaking. Fascinated by theatre and music halls, he is famed for creating shoes like sculptures and is credited with inventing the stiletto in 1954. His shoes were worn by Queen Elizabeth II, Brigitte Bardot, Elizabeth Taylor, Jacqueline Kennedy and The Beatles to name but a few. In 2003 Bruno Frisoni was appointed as Artistic Director, he revived the label, and alongside footwear expanded the brand into handbags, sunglasses and jewellery.

Born iRoger Vivier partners with Fashion Fringen France in 1960 to Italian parents, Frisoni began his career with mystical fashion designers working alongside Jean-Louis Scherrer, Lanvin and Christian Lacroix. In 1995 he decided to work on his own and began collaborating with the House of Trussardi, Givenchy and Yves Saint Laurent Rive Gauche under Alber Elbaz. This couture experience developed his taste for ‘haute fantasy’ designs and in 1999 he launched his first shoe collection.

“I was lucky to be able to follow my dream. Therefore for me it is a privilege to play but a small part to encourage our next generation of young designers to create their own visions - to set out on their adventures with confidence and conviction and with the support of Fashion Fringe Accessories these may become a unique reality...” said Bruno Frisoni.

The Fashion Fringe apprenticeship has been designed to provide the winner with intensive exposure to all aspects of the luxury accessory business from design and development, to dealing with the press and wholesale account management. Five finalists will be selected to present their application and judged on their creativity and business acumen. This will include interviews with Frisoni and a judging panel. Past winners of Fashion Fringe at Covent Garden Accessories include Helen Robotham and Liam Fahy.

Image: Bruno Frisoni for Roger Vivier Shoes





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