Hollister, a fashion division of Abercrombie & Fitch, is launching its first celebrity collaboration with Pretty Little Liars actress Lucy Hale.
The collection, which is inspired by the actress’s off-duty style and LA’s quintessential ‘throw-it-on-and-go’ approach to fashion, includes dresses, leggings, skirts and tops, in easy-to-layer styles. The line will be released in two instalments exclusively in Hollister stores and online on August 8 and August 29, with each collection only available for a “very” limited time.
"I am so fortunate to be working with Hollister on this collaboration," said Hale about her new line. "It is an exciting time for the brand, and it's been an unforgettable experience being able to design quality clothes that reflect a southern California lifestyle."
Commenting on the design of the collection, Hale added: “I definitely lean more towards a laidback look, which makes my style a great match for Hollister. I wanted to create carefree outfits that effortlessly transition from a coffee run to going out."
To launch the collaboration, Hale performed at the Hollister House over the weekend in Santa Monica, and she will be celebrating the line with a live Q&A on the brand’s Twitter page and an in-store appearance at its Westfield Century City Mall store.
Hollister’s senior director of marketing and public relations, Michael Scheiner added: "Lucy Hale is a perfect fit for Hollister. Her easygoing personality goes hand in hand with our Hollister lifestyle.
“This is part of our ongoing strategy to connect with our consumers and provide clothing and content that is relevant to them. We're looking forward to this campaign and know everyone around the world will love her collection."
There will be around 30 pieces in total with each one priced under 50 dollars.
Image: Hollister x Lucy Hale