Centergross

A spectacular choreography of music, dance and history, essential baggage for an Italy that looks ahead with confidence and optimism. It is Winter Melody, the first Italian fashion show of autumn, which also anticipates those in Milan, and brings together some of the brands of the Centergross in Bologna, the largest Made in Italy ready-to-wear pole, over 400 national fashion brands, 1 million square meters of surface area, 5 billion euros the annual turnover of which 3.5 related to fashion and 60% related to exports.

The exceptional live event will take place in the central Piazza XX Settembre in the magical city of Bologna.

An opportunity to demonstrate with the proposals presented that, after this long interlude, one can grasp the essence and true values ​​of life, even in the choice of look, and give impetus to recovery. A style for women and men who are no longer tempted or interested in excesses, they want clothes that indulge them in their freedom, between elegance and practicality, and discrete doses of fun and lightness, which are so much needed. Garments and accessories that can come off the catwalks and blend into everyday life, without losing originality and imagination: on the contrary, the personality of each one will make them unique and special.