Arab Fashion Week MENS
The Arab Fashion Council ©️(AFC) is the world’s largest not-for-profit organization that aims to establish a fashion system (infrastructure) by uniting the 22 Arab countries under the umbrella of creative economy, based on knowledge and production; by making use and sharing collective know-how, experience and resources of the industry. The AFC was formed in 2014 to represent the fashion industry in the 22 Arab Countries and is a trademark registered under UAE federal law. It is funded by industry patrons and commercial sponsors. It leads the industry through creative influence and is strategically taking the necessary steps to position Arab fashion industry in the global fashion economy.
The AFC’s strategic pillars are; economy based on the creative knowledge, made within the Arab Fashion System, reputation, education, sustainability and fashion for humanity.
AFC works to establish a coherent fashion system in the region with an important focus on education and cultural development, an initiative that contributes to the promotion of cultural diversity and support to creative industry, which is in line with activities that UNESCO Office in Doha is also undertaking.
The AFC has redefined the terms of the current luxury market by defining a new term in the fashion dictionary, Ready-Couture ®️, which represents over 70% of the luxury market share.
In addition, the Arab Fashion Council ©️ endorses & coordinates the Arab Fashion Week, which is the main fashion platform that represents the Arab countries, enabling Arab brands to promote their creative work globally.
Dubai, United Arab Emirates
June 28, 2022 - June 30, 2022