- Kristopher Fraser |
Burberry isn't exactly a fan of rapper Perry Moise's alter ego. However, perhaps you shouldn't adopt a brand's trademark without asking.
On Monday, the British company filed a trademark infringement lawsuit in Manhattan federal court against Moise, who goes by the name Burberry Perry. He is allegedly using Burberry's equestrian trademark and registered check pattern in connection with his album and social media images. According to Burberry, Moise is using "fame and renown of the Burberry trademark for his own personal gain, to promote his albums, garner media attention and grow a fan base, all to the detriment of Burberry.”
Monday's lawsuit charged Moise with engaging in "willful trademark infringement and dilution" of the Burberry trademarks. The complaint also states that Burberry has tried on multiple occasions to get Moise to stop. The court papers also said that Moise adopted the name Burberry Perry without the company's consent.
Burberry Perry, a.k.a. Perry Moise, being sued by Burberry for trademark infringement
What seems to perturb Burberry the most is that the musician's name and his music and lyrics bring "a bad light" to the company. Burberry isn't opposed to being affiliated with music stars though. They have other music related endeavors with musicians like Elton John and George Ezra involving the use of their music and images in campaign ads. Their music is often used at their runway shows as well.
The court document said Moise's lyrics contain extensive use of profanity. In their complaint, they said that Moise's use of the Burberry trademark is causing consumers to mistakenly believe he is in any way associated with the brand. Because he has no connection with the company, Burberry believes his use of the trademarks will dilute their value.
Other claims in the lawsuit include false designation of origin and trademark dilution. The company is seeking a preliminary and permanent injunction and any other relief the court deems "just and proper."
In a statement, Burberry said "As a global luxury brand, Burberry considers the protection of its intellectual property vital for the health of its business and to safeguard its customers. As such, Burberry goes to great lengths to protect its creative designs and will take all the necessary action against the abuse of Burberry trademarks.”
photo via Burberry website