Havaianas to re-launch in Argentina

Alpargatas Argentina has announced the re-launch of its globally famous flip-flop brand Havaianas in the country, reports El Cronista. The report added quoting the company’s CEO Diego Mohadeb that over 100 million Argentine peso (5.7 million dollars) will be invested over the next three years for the brand’s re-launch.

Havaianas brand enjoyed a limited presence in the country either in summer resorts along the coast or Argentines buying them on their visit to Brazil or other parts of the world. Now the company believes that there is enough demand in Argentina. The company will focus of improving the distribution network before opening its own stores.

Havaianas, the report further stated, is sold worldwide through an extensive network of retail distributors, 700 own commercial and franchise stores and a strong presence in places such as Galeries Lafayette in Paris, El Corte Inglés in Madrid, Arnotts in London and La Rinascente in Rome.

Picture:Havaianas website