John Lewis fashion sales drop 42.2 percent ahead of festive season

Total sales at John Lewis, for the week to November 23, 2019, were down 43.3 percent, however, the company said in a statement that sales were up 30 percent compared to the week before Black Friday last year, which fell earlier in the month of November. Fashion sales during the week under review also dropped 42.4 percent, but the company saw demand for beauty, wellbeing and leisure products as it price-matched competitor promotions.

Home sales for the week, were down 14.7 percent, while overall Christmas sales rose 5.7 percent and sales of Advent Calendars were up 4 percent. Electrical and home technology sales were down 55.9 percent against last year’s Black Friday promotions.

John Lewis launched hundreds of Black Friday deals across a range of categories, including technology, home, nursery, fragrance and toys. For the Black Friday period, John Lewis is also lowering thousands of prices of individual products to match high street competitors’ deals as part of the company’s Never Knowingly Undersold price promise.

Picture:John Lewis website