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Why scent marketing in fashion stores leaves you wanting more

A subtle fresh scent that makes customers linger in a fashion store longer or strange food or even sweat odours in the store? A choice that’s quite easily made, you might say. The effect of scent, in general but also in retail, is often underestimated, yet it has a powerful impact. That's why FashionUnited speaks with Transduce about the...

Fashion

Expert tips on how to use videos in a webshop

Moriam Hassan Balogun, from retail video agency Orangevine, shared some tips with FashionUnited at the last edition of Amsterdam’s fashion trade show Modefabriek. In the interactive video below, Balogun gives valuable advice such as how to get started on a tight budget, how to convert clicks into sales and why YouTube can be bad for conversion....

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6 new consumer mentalities changing the retail industry

”There's no such thing as an online retailer or offline retailer anymore. Everyone should become both.” Pernille Kok-Jensen, Trend Director at Dutch qualitative research agency Mare, shared her predictions on the future of retail during the 2018 edition of the Amsterdam-based trade show, Modefabriek. Kicking off the eye-opening talk, the Trend...