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Rails: How is the brand positioned 15 years after its creation?
The clothing and accessories brand Rails, which combines "American comfort with European sophistication", is celebrating its 15th anniversary. For FashionUnited, its founder Jeff Abrams talks about the evolution of his offering, the development of his retail network and his ambitions for a more sustainable fashion. At the beginning of the brand,...
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Rails Celebrates 15th Anniversary: from California to Amsterdam
For the past two years, the Amsterdam Nine Streets has been a home-away-from-home to Rails, a brand born out of the coastal, laid-back vibes of California that now resonates on a global scale. Celebrating its 15th anniversary with events at their European stores that attracted fashion insiders and dedicated followers alike, the brand’s journey...
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On track for a bright future: Career paths at RAILS
Founded in Los Angeles in 2008 with a single black hat, RAILS has grown into a leading global lifestyle brand. With more than 1,500 retailers in 50 countries, including prominent names such as Harrods and Saks Fifth Avenue, RAILS has generated over 350 million US dollars in retail sales. This meteoric rise isn't just about fashion; it's about a...
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