Columbia Sportswear Company
Principal eComm CRM Marketing Specialist
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Columbia doubles down on space, expanding partnership ahead of lunar launch
Columbia Sportswear has expanded its partnership with Intuitive Machines ahead of the firm’s second lunar launch later this month. As part of the deal, Columbia will provide its Omni-Heat Infinity and Omni-Shade Sun Deflector technologies to help protect the IM-2 mission’s lander, Athena. Columbia and Intuitive Machines have worked together to...
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Columbia Sportswear posts drop in Q3 results
Third quarter net sales at Columbia Sportswear decreased 5 percent to 931.8 million dollars, operating income decreased to 112.5 million dollars or 12.1 percent of net sales, and diluted earnings per share dropped to 1.56 dollars. The company expects net sales for the full year to range between 3.31 to 3.38 billion dollars, representing a...
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Columbia brand hires new creative agency and marketing head
Columbia Sportswear Company has appointed Adam&eveDDB as the new creative agency partner and Matthew J. Sutton as senior vice president and head of marketing to oversee Columbia brand’s new creative strategy. The company said in a statement that Columbia brand has been working to bring the new strategic vision to life internally over the last...
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