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Hylete buys women’s fitness apparel brand Gracedbygrit

Women’s fitness apparel brand Gracedbygrit has been acquired by sportswear e-tailer Hylete, both companies informed in a statement. “We were looking for a partner that has a powerful vision and creates exceptional, innovative product”, said Kate Nowlan, co-founder of Gracedbygrit, who is joining Hylete as VP of Brand Experience. “Gracedbygrit...

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