Kidswear news and archive

Marc O’Polo FW24 Collection Preview Junior

With a focus on sustainability and a thirst for adventure, the new Fall/Winter 2024 collection by Marc O’Polo JUNIOR emphasizes what the brand stands for: lightness, optimism and closeness to nature. The collection’s colour palette of light and dark shades of beige, grey and green evokes the Scandinavian north. Strong tones such as Rust and Dark...

Fashion

True Religion announces new kids’ sportswear licensees

US lifestyle and apparel brand True Religion has signed two new kids’ sportswear licensing deals with Star Ride Kids and Mad Engine Global LLC to grow its kidswear offering. In a statement, True Religion said that Star Ride, a leading manufacturer of boys and girls fashion sportswear, distribution will include wholesale partners across the US...

RetailFeatured

Kidswear wonderlands: How brands create magical retail spaces

For me, the most successful kidswear brands are not just selling clothes, they are creating immersive havens that go beyond ‘mundane’ retail. Header image: The Mini Bala store beautifully embodies the concept of parent-child companionship, creativity, and a welcoming spirit of sharing within its space. By designing physical environments that...

Fashion Featured

Kidswear trends: A sensorial yet pragmatic approach for FW 24/25

For FW 24/25, kidswear enters a sensorial realm where the power of perception is seen, heard, smelled, touched, tasted and felt. As the understanding of neurodiversity evolves, kidswear designers explore the future of inclusive and adaptive design. Experiences like the sensation of a material on a child’s skin to the psychology behind colors are...

Fashion

Gap and Dapper Dan expand collaboration to kidswear

Gap has unveiled its latest collaboration with Dapper Dan, including a new collection of kids’ clothing, sweatpants and accessories. Following the success of Dapper Dan’s limited-edition hoodie, the new 18-piece DAP Gap collection for adults and kids has been expanded to include graphic logo hoodies that feature ‘Harlem’ with the DAP logo in...

Fashion |In Pictures

H&M launches Squishmallows-themed collection

Swedish retailer H&M has teamed up with Jazwares, the maker of the popular Squishmallows brand, to launch a vibrant apparel and accessories collection inspired by the collectable plush toys. The 42-piece H&M and Squishmallows collection launches online on December 7 and in stores on December 21 and features apparel and accessories for kids and...

Fashion Partner Content

In conversation with Vingino: the power of collaborating with Messi

In this interview, we delve into Vingino's collaboration with soccer legend Lionel Messi. Danny Zwager, Vingino's export manager, provides insights into this partnership, the impact of Messi's move to Miami, and the brand's future direction. This offers an intriguing look into the worlds of fashion and soccer, emphasizing the value of...

Report

Kidswear Collective acquires childrenswear brand Cheeky Cherub

British consignment platform Kidswear Collective has announced the acquisition of childrenswear retailer Cheeky Cherub for an undisclosed sum. The company said that the acquisition cemented Kidswear Collective as “the leading resale platform”, building on the “significant growth” it has seen over the past 12 months. This has been evident in the...

Business

Primark to lower prices of kidswear amid continued inflation

Budget retailer Primark has said that it will be lowering the prices of “hundreds” of essential kidswear products for its upcoming autumn/winter collection. The changes will be applied to select product ranges set to debut in stores towards the end of July. According to a release, Primark’s decision was based upon the continued high levels of...

News

Marks & Spencer extends pre-loved school uniform offer with Ebay

British department store Marks & Spencer has announced an extension of its Shwopping Scheme, bringing its ‘Shwop’ box concept to over 200 of its UK stores. The feature allows shoppers to donate pre-loved school uniforms which, once having passed a “hand-me-down quality test, will then be sold in an Oxfam store or, for the first time, via Ebay....

Fashion

SS24 children’s fashion trends: as seen at Pitti Bimbo 97

Pitti Immagine Bimbo is Europe’s largest kid’s trade show. Edition 97 presented the spring/summer 24 season. It took place at the Fortezza da Basso in Florence from Wednesday 21 to Friday 23 June 2023. The theme of the show was ‘Pitti Games.’ With an emphasis on children at play, gaming and sports. There were several major events during the...

FashionPress Release

Sporty, Comfortable and Cool: Rebel Generation Launches Their SS24 Collection

If you are looking for a trendy collection for teenagers aged nine to sixteen that also dares to use colour and is not overloaded with prints and logos take a look at Rebel Generation's new collection for the next summer. The collection features cool shapes and fun materials combined with well-made basics and affordable prices. The inspiration...