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Liam Payne named brand ambassador for Hugo
Hugo, the younger, edgier label of Hugo Boss' portfolio, has named former One Direction band member Liam Payne as its newest brand ambassador. Payne will collaborate with the brand and their creative director, Peter Deirowski, for a capsule collection, and will also be the face of the brand's bodywear collection. The Hugo x Liam Payne collection...
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