If you're looking to launch or expand a fashion business in China, this guide covers all the essentials of the Chinese fashion market. It breaks down key aspects, from consumer preferences and shopping habits to e-commerce trends and sustainability. • Chapter 1 : Chinese weather, fashion style & culture • Chapter 2: The Economy, Purchasing...
May 7, 2025
Research shows that if 25 percent of consumers change their behaviour, it can be enough to establish a new norm. This could also apply to fashion. The message from Mirella Soyer, professor of behaviour for circular transitions at Rotterdam University of Applied Sciences, is clear: to achieve a circular economy, we need behavioural change. The...
Apr 1, 2025
Schijvens Corporate Fashion is a leader in sustainability and has taken a pioneering role in preparing for the CSRD. Although the reporting requirement is not yet in effect for SMEs, the Brabant-based family business, which falls into this category, has already provided sustainability information with its latest annual financial statement...
Jan 8, 2025
Ever wondered who actually makes your clothes and how fashion's supply chain impacts workers' lives? This deep dive unpacks how fashion production works and explores what’s needed for meaningful change in the industry. FashionUnited interviewed Kim van der Weerd, a former factory manager with a background in human rights, who advocates for a...
Nov 21, 2024
One of the most-read articles on FashionUnited in October was about unauthorised Shein outlets -- pop-up shops that pretend to be by the Chinese internet giant but are simply riding on the brand's popularity. Pop-up shops opened in Dutch cities such as Arnhem, Utrecht and Rotterdam, offering clothes at extremely low prices. These shops have been...
Nov 8, 2024
A confession. My original research question was, “What if the fashion industry simply made less clothes?” (Over)production, reducing speed and seasons could be the answer to almost everything?!, was my thought process. As in: for sustainability in the clothing sector and more broadly: in the pursuit of a circular economy (see text frame below)....
Oct 31, 2024
Attention fashion brands and retailers: how you can use Artificial Intelligence to make your business more intelligent and/or efficient “Artificial intelligence (AI) can make the fashion industry smarter,” said Matthew Drinkwater, head of the Fashion Innovation Agency at the London College of Fashion and specialist in new technologies and their...
Sep 2, 2024
DPP: The who, what, where and when, and how to prepare The Digital Product Passport (DPP) is coming. All products on the European market will have to be provided with a product passport, also known as a “digital twin”, in the (near) future: a digital file that provides comprehensive information about the environmental impact of a product...
Aug 15, 2024
The term “regenerative” is popping up more and more often. But what does it actually mean? And what are regenerative agricultural practices and is there such a thing as regenerative fashion? Many different approaches “‘Regenerative’ is not a defined term,” states Sanne van den Dungen. She is co-founder of Raddis Cotton, an organisation that...
Jul 30, 2024
“About two-thirds of the raw materials used in the fashion industry are synthetic materials. Synthetic materials, also known as artificial or man-made fibers, are basic materials made by humankind in factories. Unlike cotton and wool, for example, these fabrics do not come from nature. But not everyone knows that synthetic fibers come from...
May 23, 2024
Background: A closer look at the EU law 'Right to Repair' that is in the works [and the fashion industry] 1. The Rise of Repair, also in the fashion industry ”Well, I'm obviously in the repair bubble, but I dare say the repair domain is growing,” Sieds Wijnja, founder of repair platform Jafix.com which develops DIY manuals for consumers and...
May 8, 2024
Discounting has become somewhat of the norm in the fashion industry today, with clearance culture emerging as the solution to excess stock for many retailers and brands. But could this practice be doing more harm than good? This background piece looks at sale and discounting practices. Contents • In fact, there’s not always a sale on • What...
May 1, 2024