Latest Articles in Background

Tips for building a more sustainable wardrobe

In this background story, FashionUnited gives you tips on how to create a more sustainable wardrobe - or if you’re a retailer, how to advise consumers about more sustainable fashion. Contents • How to build a more sustainable wardrobe • Still want something new? Consider renting clothes, or buying second-hand • Would you rather buy brand new...

Background

Jeans and denim: everything you need to know about jeans

BACKGROUND - Jeans are one of the most popular types of trousers in Western culture that have become a fundamental component of the casual wardrobe. However, while all jeans are denim, not all denim are jeans, and the two fashion staples are often confused with each other. While denim is most commonly used for jeans, denim can be used to make a...

Background

The role of color in fashion

Fashion is one of the most important visual phenomena of our time, and in fashion, color plays a major role. In this background article, we share the difference between primary and secondary colors, discuss color combinations and contrasts, and the influence of color in the fashion industry. Content • Primary, secondary and tertiary colors •...

Background

A Guide to the Dutch Fashion Market

BACKGROUND - For anyone looking to start or expand a fashion business in the Netherlands, here is a guide to the Dutch fashion market. Details on the market itself and everything that goes with it such as the shopping behaviour and desires of Dutch consumers, shopping streets, online shopping and, of course, sustainability. Publication date:...

Background

What is the function of fashion trade shows and when do they take place?

Trade shows are important events in the fashion industry that kick off the new season for brands and retailers. In this article, we’ll tell you all you need to know about fashion trade shows: What exactly are they? Who are the visitors and exhibitors? And why are they so important? We’ll also include some examples of some of the biggest trade...

Background

This is how a fashion brand's collection is created

BACKGROUND - What is involved in the development of a fashion collection exactly? FashionUnited has covered everything, from the design and production process to the journey your garment makes from the drawing board to the shop shelf, in this background article. We will start at the beginning, with an explanation of what a fashion collection...

Background

Everything about the (traditional) supply chain and the core players of fashion industry

BACKGROUND- What does the corporate supply chain of the fashion industry look like? Which players are involved and what exactly do they do? In this article, everything about the supply chain is covered. Why do traditional fashion companies that follow the traditional supply chain strategy face a longer lead time and therefore a relatively long...

Background

Fashion: from catwalk to closet

What is fashion exactly? What influences are there on fashion? What role do Fashion Weeks play? How do trends arise and how do trends find their way into our wardrobe? FashionUnited explains. Contents • Definition of fashion and trends • Trends and acceptance • What influences fashion • What role do Fashion Weeks play? • How fashion trends find...