Last week, Gap announced that it was signing a ten-year deal with Kanye West. While fans of Yeezy and Kanye West were ecstatic to hear about the partnership, many wondered what happened with the Gap and Telfar collaboration project that was announced earlier this year. Business of Fashion had reported that the Gap and and Telfar collaboration would be postponed indefinitely, and it was under the assumption it was due to the coronavirus pandemic throwing the fashion world into catastrophe like everything else.
The collaboration was met with much anticipation with a party for it during Paris Fashion Week. However, last week, Gap said the project would be postponed indefinitely, and at the time Complex reported that Gap had yet to offer Telfar a cancellation fee. Now, Gap has confirmed that while the project has been cancelled, they still intend to pay Telfar a cancellation fee.
Although a formal contract was never signed between Gap and Telfar, Gap had reportedly offered to pay Telfar some portion of the 100,000 dollar design fee for the collaboration before communication between the two parties stalled. A representative for Gap told Business of Fashion that "While we’ve chosen not to move forward with the Gap x Telfar partnership at this time, we’re making whole on our payment regardless and have only respect and appreciation for Telfar’s time and vision."
Despite the damage coronavirus has done to the retail sector, collaborations still appear to be a sweet spot for fashion brands. Nike recently launched their Air Jordan Dior 1 collaboration with a starting price tag of 2000 dollars. The sneaker is already appearing on resale sites with price tags of 12,000 to 25,000 dollars.
photo: via telfar.net