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Business

Gusard Watches launch on Kickstarter

By Kristopher Fraser

Oct 28, 2020

Gusard, a Paris-based online retailer for watches, has launched their brand and a 30-day Kickstarter campaign. The Kickstarter has a goal of 16,000 euros and features a limited-edition timepiece for the first 555 campaign backers at exclusive pricing of 129 euros, reduced from its 249 euro retail price. 

All Gusard watches feature engraved, inspirational quotes from historic figures like Muhammad Ali, Abraham Lincoln, Thomas Jefferson, EB Browning. Gusard watches are designed by Damien Fourgeaud, a well-known Parisian luxury watch and fashion designer with over 15 years of experience. Fourgeaud drew inspiration for the timepieces from the Eiffel Tower’s geometry and the aesthetic of Paris. Each Gusard timepiece features highly accurate Swiss movement, diamond-cut stainless steel on the hour indexes, scratch-resistant sapphire crystal glass, and a strap crafted from fine Italian leather.

“In a world that’s become complacent with smart watches, we’re launching the Wise Watch Revolution,” said Claudiu Dragus, CEO and founder of Gusard, in a statement. “Gusard timepieces embody sophistication, and the heritage of history’s great heroes. They’re for people looking to seize their present and elevate their future, at a price point accessible to everyone.”

The average Swiss movement watch comes at a price tag of an easy four or five figures, with some of the most exclusive luxury brands offering watches in the six figures. This makes Gusard was one of the most affordable Swiss movement watch options on the market.

“Over the years, I’ve worked with global brands recognized for their innovation, design and unmatched quality,” said Fourgeaud in a statement. “When Gusard approached me about watches that democratize access to luxury timepieces while also capturing historical figures’ essence, the idea deeply resonated with me.”

The Gusard Kickstarter will end on November. Gusard timepieces will begin shipping in April 2021.

photo: courtesy of Gusard