MySizeID specializes in creating perfect size match for online customers

With online retail taking over the necessity for brick-and-mortars, it seems MySizeID has capitalized on the trend. Although online shopping has increased in the past couple of years, according to the start up, nearly 40 percent of all clothing purchased online is returned due to sizing issues. In an effort to fix this problem, the company has development a measurement technology that matches customer's true size. The Israel-based brand implements the technology can allow its online shoppers to create a digital profile of their personal measurements to make sure they receive the perfect fit. Ultimately, MySizeID's agenda is to result in less returns and increased profit margins for the businesses. FashionUnited chatted with Ronen Luzon, CEO/Founder of MySize, Inc. through an email Q&A to discuss the startup and how it can help revolutionize online shopping.