With the General Data Protection Regulation (GDPR) coming into effect this morning, every single business that works with personal data has had to update their users on how they gather, manage and store their information.

While the main aim of the privacy regulation is to usher in a new set of digital rules for EU citizens, retailers, brands and fashion companies across the nation have been scrambling to ensure their customers actively opt into receiving their emails, newsletters, discounts and more. In addition, under GDPR, all retailers and brands must state clearly how they will use their customers' data, asking them to opt-in for each of those sections.

The best GPDR private policy updates

Which is why every retailer, brand and fashion company has been busy bombarding every single existing client in their databases with emails over the past few weeks, asking to 'stay in touch.' As fashion companies rush to ensure their update policies are in place to avoid hefty GDPR fines, FashionUnited shares some of its favourite GDPR emails below.

Chateau Marmot

Perhaps one of our favourite private policy updates, Chateau Marmot's tongue-in-cheek message stood out from the sea of emails with its funny caption and adorable photo.

Skinny Dip

London accessories label Skinny Dip also keeps things light by encouraging its customers to stay in touch to ensure they remain part of the 'Skinny Dip fam.'

Topshop

Topshop acknowledges that its customers may not be interested in hearing about its privacy policy update, but reminds them how important their privacy is to them.

Net-a-Porter

Luxury online fashion retailer Net-a-Porter urges its customers to make sure they keep its presence in their lives by opting into receiving updates from them.

MUD Jeans

Sustainable denim brand MUD Jeans uses the privacy policy update as a way to remind its customers to stay inspired and to continue pursuing a sustainable lifestyle.

Ace & Tate

Affordable eyewear frame brand Ace & Tate keeps its privacy policy update short, simple and transparent - much like its business model.

Kitri

London-based Kitri gently reminds its customer base that it enjoys keep in touching and offering them news, as well as promotions - which is why they should opt-in to keep in touch.

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Images: FashionUnited