Guess Inc. launches farmers market event for fashion brands with new capsule
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Guess Inc. recently unveiled a new capsule collection celebrating Farmers Markets. The iconic brand is set to launch the new collection starting next month on May 5.
The company partnered with Round Two co-founder Sean Wotherspoon on a collection with a focus on vibrant, energetic colors. The collection also consists of various patterns with a highlight on stripes. The capsule includes hoodies, denim jackets, overalls and basic t-shirts. The garments will have a spring-influenced design and also include floral graphics. The collection will range from 60 to 80 dollars in price, according to WWD.
The collection will launch at the company's headquarters with a farmers market-inspired take on fashion brands. Local and emerging brands such as Utmost, Fontaine Cards, Carrots, Medicom, Pleasure, and Sandal Boyz. Round Two will also participate in the event alongside the collection launch. The new take will be an interesting way that brands can come together all in one places for attendees.