Latest Articles in Fairs

In Pictures: Setchu takes on Florence with debut Pitti show

On the evening of Pitti Uomo’s final day under the Florentine sun, Japanese brand Setchu welcomed guests to its debut runway show. The presence of the contemporary label underlined the Italian menswear event’s efforts to strengthen its ties with creatives, and essentially buyers, from the region, as already reflected in its new partnership with...

Fairs

Pitti: MM6 Maison Margiela sees the Florentine sun off

MM6 Maison Margiela evoked the night in Florence, showcasing the versatility of black. The avant-garde label was a guest at the ongoing edition of menswear trade show Pitti Uomo on Wednesday evening, where it presented its menswear collection. The brand focused on various shades of black, complemented by select pieces in shimmering blue and...

Fairs

Is the end near for Berlin fashion fair Seek?

Is Berlin's last remaining fashion fair, Seek, now also facing closure? After the recent resignation of the leading minds behind the fair, the event's owner, Premium Exhibitions, is vague about the future of Seek. "The desire for a uniform platform remains great - at the same time, commitment within the industry is currently extremely cautious....

FairsFeatured

Pitti Uomo: A showcase for the merchandise mix of denim, sneakers, and some womenswear offerings

Pitti Uomo's 107th edition opened its doors yesterday in Florence. On display are the Fall/Winter 2025-26 collections from 770 brands, 45 percent of which are international. Inside the Fortezza da Basso, first-day attendance appears respectable; official numbers will be released on Friday, January 17th, the closing day of the event, but it seems...

FairsPartner Content

European Bridal Week: A platform where ideas and aspirations can merge

Getting ready to unveil its 2025 edition of European Bridal Week, taking place from 29 - 31 March at Messe Essen in Germany, organisers United Fairs have created a platform with a real difference – one that takes all aspects of the industry today and market needs into consideration. This major trade event – the largest and most influential in...

FairsPartner Content

Vingino FW25 at Preview Kids: The Journey of Icons

Every winter brings the promise of adventure—moments waiting to be discovered, stories waiting to unfold. At Vingino, we believe every day holds the potential for something extraordinary and our Fall/Winter 2025 collection is crafted to bring that promise to life. Inspired by Italy’s timeless craftsmanship, this collection transforms every...

Fairs|REPORT Featured

Specialisation and bustle on trade fair floor: Insights from men's fashion fair Preview Men

Preview Men officially marks the start of the Dutch trade show season. With its new date at the very beginning of January, the fair now even precedes its Florentine counterpart, Pitti Uomo. “This is the new Modefabriek for menswear,” is a sentiment echoed by several visitors and exhibitors, referring to the country's long-running biannual fair....

Fairs

Karl Lagerfeld to return to Pitti Uomo with immersive brand experience

Karl Lagerfeld has announced its upcoming return to Pitti Uomo in Florence, Italy. Taking place from January 14 to 17, 2025, Karl Lagerfeld will host a one-of-a-kind immersive presentation that invites visitors to step into the World of Karl. The presentation at Pitti Uomo aims to capture the brand’s heritage through storytelling and custom...

FairsFeatured

From Milan to Munich: A guide to the fashion fairs of AW25/26

In a constantly changing fashion industry, trade fair formats also have to evolve or even reinvent themselves in order to not fall by the wayside. While digitalisation is accelerating many processes and visitor numbers are declining in some cases, many retailers and brands are still interested in exchanging ideas and experiencing or presenting...

Fairs

Pitti Uomo and Japan Fashion Week Organisation strike up partnership

Japan Fashion Week Organisation (JFWO), the firm behind Rakuten Fashion Week Tokyo, has announced a new partnership with Pitti Immagine, the parent company of Florentine menswear fair Pitti Uomo. The relationship intends to reinforce promotional activities related to Pitti Uomo towards the Japanese media and local fashion market, a press release...

Fairs

Pitti Bimbo to take on new format for January edition

The 100th edition of Italian childrenswear fair Pitti Bimbo will be held at the Fortezza da Basso in Florence on January 22 and 23, in what organisers emphasised was "not just a super birthday, but a new project to experience all together". A new layout for the event will be designed by architect and interior designer Ilaria Marelli, who teaches...

FairsFeatured

Trade show Pure London to move to Birmingham NEC

Events and exhibitions company Hyve Group has confirmed that womenswear trade show Pure London will sit alongside Moda and Spring Fair at the Birmingham NEC from the February 2025 edition. The integrated trade show will now be renamed Moda x Pure. It follows the conclusion of Pure London x JATC as a standalone event at London Olympia, as Hyve...