#FashionTech – the future of fashion

Nowadays, there is general consensus that fashion and technology will become even more closely fused in future. The technology is coming ever closer, we can see this in the truest sense with Google Glass and Co. This is why the conversations and talks taking place at Premium under the #FashionTech hashtag are so immensely important. The interface between people and machines is shifting and #FashionTech is live at the nub of the action. The future of e-commerce & retail, wearables & design, as well as new marketing and communications strategies, form the major pillars of the event, which will take place on 20 January at the Kühlhaus at Station Berlin.

This season, too, Premium is kicking things off in the company of a host of strong partners, such as Microsoft, Ebay Fashion, RewardStyle, KPMG, Google and re:publica. With its 'FashionTech' event, the Berlin-based, high-end fashion trade show aims to shine a spotlight on the short-term and long-term digital future of the fashion industry.

In the first third of the day's events, everything will revolve around the over-arching themes of e-commerce and retail. Speakers will include Ulric Jerome from Matchesfashion, Jeremy Tai Abbett from Google and Stefan Wenzel from Brands4Friends and Ebay Fashion. In a roundtable discussion between Sebastian Paas and Mark Sievers, both from audit and consultancy firm KPMG, the matter in hand will be the future of fashion from a consultancy viewpoint. The subsequent section that follows on in the early afternoon will focus on online trading in the luxury fashion sector. Ulric Jerome from Matchesfashion.com will give the presentation.

From 2pm the topics will focus on wearables & design. As per last season, the luminary presenting here, designer extraordinaire Anouk Wipprecht, comes from the wearable technology sector. In addition, Xenia Deger from Mykita, Lisa Lang from Elektrocouture and Theo Mass from Gestalten will be speaking about various aspects of wearables. The following workshops by Alexander Junker (Trotec) and Anna Rojann (Fast Forward Imagining) will look at laser cutting in fashion and augmented reality in online trading.

At 4:30pm, Claudia Wünsch (Claudia Wünsch Communication), Ivan Rodic (Facehunter + A Little Nation) and Nils Ringmar (A Little Nation) will come together to discuss Snapchat and question the future of digital marketing and communication within a digital space. Jana Würfel from Pinterest will draw the session to a close by addressing the question of 'Keys to Success – How to Kickstart and Maintain a successful Pinterest Presence'.

The #FashionTech day will conclude in style with the Pop Up Fashion Berlin get-together at the Concept Mall Bikini Berlin, from 7pm.





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