1 in 3 consumers in Europe’s largest markets consider sustainability when shopping

A significant number of consumers in Europe’s five largest markets (namely, Germany, UK, France, Italy and Spain) take fashion brands’ social and environmental impact into account when shopping, according to a new report by British NGO Fashion Revolution. The organization surveyed 5,000 people aged 16-75 in those five nations to find out how these issues influence their purchasing decisions and discovered more than one in three (38 percent) buy clothes with them in mind.