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Adidas to introduce the new Yeezy Boost this month

By Sara Ehlers

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Fashion

Adidas just confirmed that its collaboration with Kanye West will launch the Yeezy Boost 350 V2 this month. Dropping on February 25, the new sneakers will be available on both Adidas and Yeezy online store.

The shoes will also be available for purchase through select Adidas stores. The style has a monochromatic color palette, with a predominantly white color design. The shoes have white laces and a white trim with striped black designs weaving on the sneakers’ sides and front. Made of a Primeknit Upper, the shoe also has text that reads “SPLY-350” mirrored. The shoe also has a heel tab and a semi-translucent rubber outsole. The material will also “creating a striking effect while providing superior traction,” according to the Adidas website. The collaborative shoe shows off an infusion of Adidas iconic designs along with Primeknit materials to create a technologically-advanced look. The shoe also is reflective of Kanye West’s designs, in true Yeezy format, with a high-quality material and clean, edgy aesthetic.

Other versions of the Boost 350 V2 with different colorways came out a couple of months ago. The sneakers included color palette with red and green in November and September last year. For the newest style, the sneakers will retail for 187 dollars on both adidas.com, yeezy.supply, and in Adidas stores. There will be reservations available through the Adidas app as well as through the stores in order to allow consumers to snag a pair before the launch date.

Photo: Adidas

Adidas