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Alexander McQueen undergoes digital facelift

By Kristopher Fraser

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Fashion

New York - Alexander McQueen has taken their website to a whole new level with plans to improve the shopping experience for their customers and add more frequent content. Currently, the website says "Alexandermcqueen.com is temporarily unavailable for site enhancements, we will return shortly and apologise for any inconvenience." An announcement regarding the future of the site is expected later today.

The newly revamped site is expected to be more mobile friendly and viewable from every smart device. Content for the site will be produced on a monthly basis, and will feature images and films. Customers can also purchase merchandise directly from look books. Unique services include click-and-collect and online booking for appointments for bridal, couture, and bespoke Savile Row tailoring services.

“Our intention is to provide a more engaging and immersive brand experience,” a spokesman was quoted saying to WWD. “One of the new features will be the curated product stories that will update monthly, and this will give customers fresh angles to the collection. Images and films on the Web site will be full-bled and richer, which enhances the viewing experience and offers audience a better view and insight to the collections. Visitors can also shop directly from look books or product sections and reserve items online to collect in store. They can also book appointments for bespoke services at Savile Row, ensuring that we are offering an omnichannel experience.”

photo:alexandermcqueen.com

Alexander McQueen