Arcadia Group delves in childrenwear with Outfit Kids launch

Arcadia Group just announced plans to launch a style-led childrenswear brand. The new label, called Outfit Kids, will provide on-trend looks for both boys and girls.

The apparel will be suitable for children between the ages of 18 months and 12 years old. Prices will range from approximately 8.16 to 52.49 dollars for the new collection. As the clothing will be available this September, the line will be sold in selected Arcadia owned Outfit stores as well as in a number of Dorothy Perkins & Burton stores. Outfit Kids will also be available through Dorothy Perkins, Burton, and Wallis websites.

The childrenswear line will be a stylish alternative to other brand's that may offer more casual wear for that age range. Currently, Arcadia plans to wholesale the line to current and new partners on a new international scale.

"Launching a childrenswear range follows extensive customer research amongst families who shop across all the Arcadia brands, they told us that for their kids they wanted fun, stylish pieces that were good quality and that price was key. We listened, and delivered," said buying director of Arcadia Group Mitch Hughes.

As a multi-brand retailer, Outfit Kids will launch its AW17 collection early in September. Known for working with retailers such as Topshop, Topman, Burton, and more, the new childrenswear is set to be available online as well as in select boutiques.