When summer comes to an end and the days become shorter, an undeniable sense of nostalgia and ambition naturally sets in, alongside inspiration for a fresh start. This Fall Winter 2023, warmer hues are welcomed in with a modest peek into the past. Modern business classics and casuals meet elegant eveningwear, all with a nod to classic Ivy League style and Americana sportswear.
The Eton man is returning with ease to his on-the-go lifestyle in a traditional fall/winter palette that includes strong color contrasts – one of this season’s forecasted tendencies. The heritage menswear brand adopts an updated colorway includes Ivy inspired light and dark blues and purples juxtaposed with burgundies, muted greens, and golden hues.
Subtle details of exquisite design inspired by cultured references pervade throughout this collection. An update on Eton’s classic business shirt range that includes the Signature Twill Shirt and classic poplin remain available in classic colors alongside an updated colorway and pattern range that includes micro-prints, intricate paisleys, bold vertical stripes, houndstooth, and signature fil coupé motifs. Just the right pairings for the season’s double-breasted tailoring and revamped suit trends.
Luxury casual style is truly embraced in this collection with finely knit shirts and accessories that embody the essence of style meets all-day comfort. Discover jacquard knit polo shirts, ultra-soft jersey t-shirts and two of their latest assortment additions: a timeless piqué rugby shirt and a new casual fit shirt. The new casual shirt comes in a range of materials this season including an ultra-soft fine-wale corduroy, and a warming brushed flannel – epitomizing the “casual but make it stylish” direction that has been adopted en masse post 2020.
Eton’s collection of understated accessories compliment both business and luxury casual style with a bold complimentary color palette that features notes to classic Ivy League style with pattern such as regimental stripes, micro dots, classic paisleys to nostalgic designs that includes a rendition of Eton’s lion and other custom collegiate inspired insignia.
Stay tuned for Eton’s Fall Winter 2023 collection drop this fall at Etonshirts.com, Eton stores and retailers.
Eton is a leading global luxury men’s shirt and accessories brand founded in 1928 in the village of Gånghester, Sweden. Dedicated to quality, innovation, and style, the brand designs and makes shirts for every occasion of a man’s life, from modern dress shirts to luxurious casual and evening shirts. Refined men’s accessories offer the perfect complement. Eton reaches customers in 50 markets worldwide through its official online store, brand stores in New York, London, Stockholm, Malmö, Copenhagen, as well as some of the world’s most prestigious stores, including Harrods, Selfridges, Nordstrom, Saks Fifth Avenue, Galeries Lafayette, Le Bon Marché, and KaDeWe.