Bonobos partners with Toys"R"Us for limited-edition collection

Menswear brand Bonobos has partnered with Toys"R"Us for a limited-edition collection featuring the iconic 1988 Geoffrey the Giraffe.

"Growing up, I would eagerly await the Toys'R'Us catalog to arrive in my mailbox," said John Hutchison, brand president of Bonobos, in a statement. "For this partnership, we wanted to recapture that sense of nostalgia, anticipation and excitement by celebrating Geoffrey on his birthday with a design we know would resonate with our customers and remind them that we didn't (really) grow up, we're all still Toys'R'Us Kids."

The exclusive apparel collection includes crewnecks and hats for both adult and childrens bearing a Geoffrey logo and marks the pretend birthday of Geoffrey. Bonobos has also partnered with actor Jason Biggs to further promote the collection through a special digital-first campaign.

"Our customers have always loved the quirky, clever and humorous personality of Bonobos,” said Krissie Millan, Bonobos chief marketing officer, in a statement. “This comes as an unexpected surprise for our audiences, especially going into the holiday season. We feel this partnership authentically highlights our playful personality while bringing an iconic brand like Toys'R'Us into the fold."

"Geoffrey the Giraffe has been the face of fun and wonder at Toys'R'Us for over half a century," said Kim Miller, global chief marketing officer at Toys"R"Us, in a statement. "Our partnership with Bonobos offers a creative way to celebrate this legacy in a fresh, exciting light. We're confident that our customers will love the blend of style and nostalgia this collection brings, reminding everyone that you're never too old to be a Toys"R"Us Kid."

The limited edition is now available exclusively at Bonobos Guideshops, on Bonobos.com, Macys.com and in select Macy's retail locations.