Burberry has a new visual identity. Ricardo Tisci, the label’s creative director since March, unveiled a new logo and monogram on his Instagram profile today. They were both designed by Peter Saville Studio.

“Peter is one of our generation’s greatest design geniuses. I’m so happy to have collaborated together to reimagine the new visual language for the house”, said Tisci, this time on Burberry’s Instagram account.

Past | Future Thank you #petersaville #beginning

A post shared by Riccardo Tisci (@riccardotisci17) on

TB @burberry #newera

A post shared by Riccardo Tisci (@riccardotisci17) on

Burberry’s logo lost its famous knight illustration, and the brand’s name now comes in a modern, minimalist font. As for the monogram, it features the initials of Burberry’s founder, Thomas Burberry, interlocked in shades of orange, white and beige.

FashionUnited takes a moment to reflect on Burberry's impressive history. We share a few of its design and company milestones in the storymap below.

Scroll down to navigate through the interactive map. Hit the button 'Start Exploring' and use the arrows to explore the map.

 

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