Conor McGregor launches fashion line during fight aftermath

After the long-awaited fight, Conor McGregor is still moving forward with a new branch into the fashion work. The fighter partnered with David August in order to create a new menswear label that offers sportswear, suiting, and more inspired by McGregor's personal style.

The new line will be entitled August McGregor, reflective of the collaborative partners. The new line will include suits that are designed and priced to appeal to the millennial audience. The clothing will range from 500-1,200 dollars.

"Fashion is something that I am truly passionate about, and I am excited to share exactly that with my fans by giving them a chance to share my iconic looks," said McGregor. "David and I have worked together for more than a few years, and I am proud of the brand and signature styles we have created."

Chief executive officer and creative director for David August stated that he chose McGregor as a way to appeal for a wider audience. "In helping our celebrity and athletic clients use fashion as a platform to build their brand , I saw the potential to reach a wider audience for everyone involved," August said. "Our custom designs are expensive, so we now have a chance to engage someone younger."

The Spring/Summer 2018 collection will officially be available to customers starting this January through AugustMcGregor.com as well as select department stores.